Евгений Лиманский – Confession… A fairy tale in the style of sentimental cynicism (страница 5)

I will allow myself to recall the essence of these marketing concepts; the first is Pyramid of the human needs of Maslow:

The essence of this pyramid lies in the fact that a person gradually moves upwards from satisfying elementary physiological needs like hunger, thirst, as well as oxygen, sleep and sex to higher concepts such as safety and comfort, and further as the position in society grows, love, respect. The peak of human needs is self-realization or creativity in any of its manifestations. As I said, Maslow’s pyramid is not a narrowly used tool for marketing research, but a universal tool for determining the level of each person as an individual. Look carefully at the definition of each level, and you will understand what you are worth in this life. If you have managed to fulfill youthful boundless dreams or you are stuck at the base of the pyramid. The pyramid reflects not only the qualitative composition of human needs, but also reflects its quantitative composition. The bulk of the population due to social and economic conditions is at the base of the pyramid, and due to the inability to overcome these circumstances for various reasons, simply unable to move to a higher step. To each next level only the best representatives of the previous manages to reach. It seems to me that the real ratio of each successive level to the previous one in terms of number refers, as 1 to 10. On this basis, it is not difficult to calculate that one out of ten thousand is entitled to self-realization in any of its manifestations. Have noticed, all the time this number 10 000 emerges. Of course, it only makes sense to talk about self-realization, which is somehow fixed in history.

At the beginning of this chapter, the US Secretary of State Henry Kissinger was mentioned. His merit and world fame, of course, is not that he was able to move from the middle class to the higher one. This is just a side effect of his career. The main thing is that thanks to his diplomatic talent, he could stand at the helm of the foreign policy of a great country and did it much more successfully than all the predecessors and followers. That is, it is a classic example of reaching the peak of human needs.

To the credit of my heroine, it should be noted that her rapid rise along the social ladder was also not an end in itself, but only a means of reaching the apex of the pyramid of human needs, namely self-realization.

15 cents from Eugene.

Perhaps it is worth mentioning that many real artists and creators violated the classical and consistent scheme of achieving the steps in the Maslow pyramid and from the stage of satisfaction of the most basic needs, or, even bypassing this stage, immediately reached the stage of self-realization. Moreover, it is the masterpieces created in this way, if you follow the logic of Schopenhauer in his “Aphorisms of worldly wisdom” are the most that neither is brilliant, because are most often can truly be appreciated by descendants after the death of the author. It is these creations and their authors that gradually displace from the Pantheon of world Glory those authors and those creations that received recognition during their lifetime. But we are still going to consider the classic scheme to overcome all stages of meeting the needs. Moreover, areas that will be addressed in this narrative, such as the vocal art, rather refers to the spiritual realm, or such as the art of sex, which is not clear at all where to carry, but in any case, to the intangible sphere. Therefore, these talents can most deeply have been appreciated only by contemporaries and in history can be preserved only already, as myths and legends. More precisely with the advent of recording equipment, the vocal art has already got the opportunity to be saved in history. Only the art of sex still can be evaluated and saved in history only due to subjective opinions of sexual partners. And here there are two options for evaluation. Or it is the opinion of an indisputable and recognized authority in the field of sex, such as, for example, Genghis Khan, Don Juan, Casanova, Lord Byron or Jack Nicholson. Or it can be a coincidence of estimates of a set of ordinary men who had the opportunity to have sex with the assessed female sexual talent.

But we have digressed.

It seems to me that here it would be appropriate to recall the ingenious formula of Fyodor Mikhailovich Dostoevsky. It turns out that briefly the movement from lower needs to higher ones is described as follows:

“What I am, trembling creature, or have the right.”

If on the scale of needs “Trembling Creature” is taken as zero, and “Have the Right” as a maximum with the right and the possibility of self-realization, then the steps of the Maslow Pyramid are the gradation on this scale. Each person chooses which stage of the pyramid to stop at, where he is most comfortable. Comfort means, in this case, the minimum amount of effort and ability required to reach a certain level.

If we combine Feodor Mikhailovich’s formula, the Scale of needs and the Matrix of Maslow, then a universal test is obtained, according to which each person can determine what he is like at the moment, as well as what he was some time ago, and most importantly, what will happen to him through Some time. With this test it is necessary to acquaint children at the earliest age and so that knowledge is settled in their mind like the multiplication table. At the end of secondary school, that is, on the verge of adult life, a person must firmly understand to what level he seeks. Moreover, here it is not scary be wrong in a bigger side, big ambitions did not harm anyone at the beginning.

Of course, using Fyodor Mikhailovich’s formula, I am a little cunning, because They (obsolete respectful “he”) originally had something completely different in mind. But we in our case reject the cruel criminal component of the true meaning of the formula and the notion of “Have the Right” and keep, with reference to this situation, only its positive part, namely, the right to self-realization, that is, the right to creativity.

On the other hand, there will be plenty of opportunities to touch precisely the criminal component in this narrative. Perhaps, not with reference to the main heroine, but to those who surround her. Therefore, if a chance appears we will talk about this side too.

From the Maslow pyramid, we smoothly pass to the second marketing concept “Matrix of Opportunities and Threats”.

If the pyramid for each person is a grid of coordinates with the point indicated on it, to which the person seeks, then the matrix is just that with the help of what he can understand whether the specified point is available for him or not. Try to fill this matrix honestly for yourself, and I assure you, it will immediately become clear to you exactly on what level of the Pyramid you can claim. Of course, no one does this, but it is a pity. Or, for example, imagine an employee of some Supreme Personnel Department, to which a person comes to take his place in life, implying that he pretends for example, for the third level of meeting the needs in the Maslow pyramid. Herewith the applicant fills in the questionnaire as honestly as possible, from which the employee of the Supreme Personnel Department makes up for him this very Matrix. Then he compares the Matrix with the Pyramid and categorically declares:

– Uh, my friend, so high you aim at, to the third level, but with your Matrix, you do not even reach until the second.

Returning to our heroine, I want to say that she was born with the knowledge of these concepts, or as they say, absorbed them with the mother’s milk, because all her actions are due to the knowledge of the Matrix and the Pyramid at the level of instinct.

In order to analyze in detail the way to the success of our ward, I made for her a Matrix of Opportunities and Threats. In the most general form, her Matrix looks like this (p. 22).

As her biography studying, we will try to reveal all her Strength sides in order to understand that she really deserves at least the Top-Low subclass and the top of the Maslow Pyramid in the form of Self-Realization. In the Weak sides column, I first wanted to write “not found,” but then I searched again in and found one. The only weak side that I found is her inability or unwillingness to admit her mistakes and misconceptions. However, from the point of view of achieving the final result, I am not even sure that this is a weak side.

There is another issue about low self-esteem. But this question is really still not clear to me now, and we will try to deal with it closer to the end of the story.

In general, if we summarize all the strengths of our heroine, we can conclude that this is simply a phenomenal combination of rationality and naturalness of execution. She simply acts according to the program, but it creates a complete illusion that at the moment all this is done for you and only for you.

Chronologically, as well as of the main essence of what is happening, I would single out four main stages in the short biography of Eva: