Арсен Аветисов - Homo narrare. Narrative Intelligence 3.0: Managing Reality and Influencing People

You cannot lose what doesn’t exist, nor can you destroy what hasn’t been built. You can only dispel the illusion of what seems real. This book is about how narratives shape the behavior and worldview of individuals and societies. It explores how we are controlled, persuaded, united, subjugated, and how our actions are guided. This book is about how to resist this unprecedented aggression of narratives, by modeling new ones and altering existing ones, we can change our lives and our environment.