Валера Разгуляев – 50 shades of teal management: practical cases (страница 6)

Teal leadership – such leadership as increases or at least supports the independence and integrity of an organization’s employees in order to achieve its evolutionary goals.

There are many tools of teal management, and the consistent use of the majority of them for an increasingly wide spectrum of situations is the very path that any organization or manager can use to make significant changes for the better. The most important thing is not to rest on your laurels, always trying to solve problems in new and different ways. Soon, others will start to call such a company "teal," even though this would be a terminological error. After all, there is always an opportunity to do something else in this direction, and it’s far better for a company to focus on specific actions, rather than waving its teal flag in the air.

But we still haven’t answered the question of what this mystical teal management is. According to Frederic Laloux, it is such leadership as increases or at least supports the independence and integrity of an organization’s employees in order to achieve its evolutionary goals. Let’s sort out each of the three "whales" of teal management: evolutionary goal, integrity and independence. Incidentally, it’s interesting that all of these components depend very closely on one another: you can feel this immediately as soon as you try to incorporate any of them in practice, whether at the company level or in just one of its departments.

Evolutionary goal

A company’s evolutionary goal is a result toward which a company strives, having chosen it as the main focus for all of its actions. A company’s evolutionary goal can be easily confused with its mission, which is no surprise: they often sound very similar to one another. But this is only on the surface: in fact, there is indeed a difference between them, and a very significant one at that. Let’s sort out the definitions. A mission expresses what the company does, while the evolutionary goal expresses what should happen as a result of the company’s work. If the mission is inseparable from the organization, then the evolutionary goal demands a description of a result without any ties to a specific organization. For example, a doctor’s mission is to heal people, while their evolutionary goal is for all people to be healthy. In the case of the mission, all other doctors keep one specific doctor from healing patients by performing the same process themselves. However, when taken together, the entire medical community can only help achieve the evolutionary goal. An even larger difference can be seen in the decision-making process in those cases when the mission or evolutionary goal becomes incompatible with the process of making money. An honest company will then rewrite their mission so that it applies to a new type of money earning, while a dishonest company will simply go on making money however necessary without changing its mission. A company with an evolutionary goal, on the other hand, does not do anything that does not directly contribute to its fulfillment in principle, even if it can make them money. The thing is that an organization defines its mission based on its individual needs, while a company is created in order to achieve an evolutionary goal. This means that an evolutionary goal is greater than the company’s own good, and a company will stop at nothing in order to achieve it, even if in the process, it must cardinally change or even stop functioning completely. For this exact reason, competition doesn’t exist for a company with an evolutionary goal – they can only help a company achieve that goal. They’re not competitors, but colleagues instead

Upon hearing such a claim, some people will start to protest: they’ll say that these are just marketing tricks and that people only really live and work for the sake of money while hiding behind pretty metaphors. But if we take any relatively grown-up person who understands that they will unavoidably die in a few dozen years, no matter what they do, and who realized that they wouldn’t take any money with them, then we will see that their actions take on a new meaning. Is it worth placing material values above all else and participating in constant competition with others to make more money? Even if you take “first place” in such a competition, your achievement will quickly fade into oblivion. Isn’t it time to stop and think about more timeless goals? It follows, of course, that it’s very scary to accept the fact that you’ve been running yourself into the ground and all for nothing, as it turns out. But the sooner you ask yourself these unpleasant questions and honestly answer them, the less time you will spend on this unproductive rat race. There is an old Chinese saying: “The best time to plant a tree was twenty years ago. The next best time is today.”

I’ll say it one more time since it’s very important. An evolutionary goal is not merely a pretty candy wrapper that attracts attention to a company. Nor is it a mysterious beast that will inspire employees to give more of their inner resources, or even work for free. It’s not even a motivator. An evolutionary goal is a flag that somebody raises high in the air and gathers those who share its values. Might that group of people include those opportunists who are simply playing along? Yes, without a doubt. But the purpose of an evolutionary goal is not to dispose of these people, but to surround them with people who actually share these values while providing a clear touchstone for everyone to use in solving all manner of conflicts since they can always be seen in the context of achieving a shared evolutionary goal.

Evolutionary goal – a result towards which a company strives, having chosen it as the main focus of all of its actions.

In setting your organization’s evolutionary goal, I strongly advise that you use the following principles:

1. Always describe the result you want, not the process of achieving it

2. Describe it as something that has already been achieved – in other words, how things will look when you have already achieved success

3. This result should be beneficial for those around you

4. It should be distinct from the company, which means that it should exist separately

5. You should not have achieved this result already – otherwise, why would you be striving towards it?

6. It should appear in the world thanks to you, but other people can create it as well

7. The goal should be specific, and what your company does should be clear to anyone based on its definition alone. "For all good and against all bad" cannot be an evolutionary goal; you should specify what you want to change in order to make that a reality

Seem too difficult? Don’t worry, it’s worth it! And you will only benefit from the fact that it’s not just a marketing ploy! An honest evolutionary goal that does something useful for the world around you: what else could do a better job of drawing attention to the company? For that matter, you get the bonus of free material for word-of-mouth advertising: all as a result of the fact that everything real and honest catches people’s attention, as a result of the excess of empty marketing-driven tricks in the world, and inspires them want to give up their money, attention and energy. A good evolutionary goal meets all the necessary specifications of viral messaging from Jonah Berger’s “Contagious: Why Things Catch On"⁵—although, of course, this isn’t the be-all and end-all of the company.

Integrity

Integrity – a state in which a person makes the best decisions they can possibly make.

Let’s move on to the next term. Integrity is a state in which a person makes the best decisions they can make. You are not in a state of inner conflict, which can easily be determined by the strong negative emotions that you feel. In application to teal management, integrity means that each employee is needed in their entirety by the company, along with their emotions, because it is these emotions that give those employees the energy to take action, making work truly interesting for everyone around. In order to say that a person has integrity, they must also be completely honest, and not only with the others, but that even most important with themselves: this is just the bare minimum, and it must be accompanied by sincerity and openness.

Some people are afraid of honesty, as it might interrupt their present "success" or even destroy the entire organization. For example, a company ensures its customers that its bottled water is far better and safer than tap water, and sells it with a considerable markup as a result, but in reality, they merely bottle up that very same tap water. Strictly speaking, the organization develops "successfully," peddling its product to more and more gullible fools, but honest information about will immediately ruin the "success" of both the company itself and its employees, who consciously decided to act dishonestly.

In reality, this is an extremely bad situation, even without taking into account the lack of honesty. Usually, such a state means that the company can collapse at any moment, and even if this doesn’t happen, dishonesty constantly eats away at its "fortune." This happens because employees don’t believe in their dirty-dealing bosses, making the fair assumption that they can’t be trusted with anything. This means that they have an easier time fleecing their managers since they don’t see this as anything to be ashamed of.