Дон Тапскотт – Smart Swarm: Using Animal Behaviour to Organise Our World (страница 3)

As everyday life grows more complicated, we increasingly find ourselves facing the same problems of uncertainty, complexity, and change, drowning in too much information, bombarded with too much instant feedback, facing too many interconnected decisions. Whether we realize it or not, we too are caught up in worlds of collective phenomena that make it more difficult than ever to guide our companies, communities, and families with confidence. These challenges are already upon us, so we need to be prepared. The best way to do that, as you’ll see in the pages ahead, is to turn to the experts—not the ones on cable TV but those in the grass, in the air, in the lakes, and in the woods.

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