Trimble was left with the impression that his natural supporters felt let down by his apparent reluctance, and that he would damage himself if he did not run. He was also discovering that in the eyes of many delegates, John Taylor was not universally popular. According to Lucy, Trimble finally made up his mind to enter the race on 30 August. The Upper Bann MP then telephoned John Taylor and told him that he would be going forward as a candidate. Taylor replied that he would be sorry to see this happen. Taylor’s then aide, Steven King, states that Taylor did not in fact think that he could win after Trimble entered the race, and that henceforth his heart was never quite in it.10 Trimble discussed his platform with Lucy: it was not so much an appeal for more right-wing Unionism as for more proactive Unionism, for a new style at least as much as new substance. Trimble planned to announce his candidature at Belfast’s Europa Hotel on 1 September. He knew that he would have no heavyweight endorsements, neither from fellow MPs, nor party officers, nor from any constituency chairmen save his own, George Savage. As an outsider, as it it were, he was certain of one thing: he did not wish to repeat the errors of John Redwood’s failed bid for the Conservative leadership earlier in the summer. Indeed, he told Gordon Lucy and John Hunter that their presence at the launch would have the same effect upon his bid as the support of Teresa Gorman and Tony Marlow had on the challenge of the former Welsh Secretary. Instead, inspired by Nicholas Jones’ book Soundbites and Spin Doctors: How Politicians Manipulate the Media – and Vice Versa he opted for a bit of DIY choreography. He decided that he would be accompanied by four relatively unknown figures, all of whom would represent portions of the new Unionist coalition which he was assembling. They included Elaine McClure (a young woman); Lt Commander Bill Martin (whose service background symbolised the traditional backbone of the party); George Savage, his constituency chairman and a farmer (thus seeking to corral the substantial agricultural vote); and Nigel Connor of the Queen’s University Unionists (to emphasise his appeal to youth). From there, Trimble and Lucy repaired to Hunter’s house off the Upper Malone Road to plot out strategy. Two crucial steps were taken. First, an alphabetical list of all UUC delegates was obtained from Glengall Street, so that he could send out A Personal Message From David Trimble. The package made much of the complimentary remarks which Trimble received from both The Daily Telegraph and The Times: a key Trimble theme was the notion that it was crucial for Unionists to influence key decision-makers and opinion-formers in London, rather than sit there and let change envelop them. Second, Hunter and Lucy, who had assisted in Drew Nelson’s 1992 campaign in South Down, were convinced of the merits of telephone canvassing – still a new concept in Northern Ireland, at least in Unionist circles, where many traditionalists thought it not quite the done thing. But Lucy and Hunter, correctly, believed that attitudes towards use of the telephone were changing, even amongst the older generation where resentment of such intrusions tended to be greatest. Accordingly, extra telephone lines were installed in Trimble’s Lurgan office. Two young women were recruited to do the telephone canvassing as volunteers.11
The professionalism of the Trimble campaign, though scarcely sophisticated by standards elsewhere, contrasted with the relative amateurism of its rivals’ efforts. Whereas Trimble’s team would ‘cold call’ anybody, Taylor would only ring those he already knew. Taylor’s campaign suffered a further blow when he appeared on BBC Northern Ireland’s Spotlight programme at 10:45 p.m. on the eve of the poll on Thursday 7 September. There, he attacked Trimble for ‘prancing in the streets with Ian Paisley’. By this, Taylor was seeking to appeal to that segment of the UUP electorate which rejected Paisley’s populist style. Often, this would have been a correct appraisal of the party’s mood, but Drumcree I was a spontaneous popular eruption which, like the UWC strike of 1974, enjoyed an exceptional degree of middle-class Unionist acquiescence, if not active support. Taylor’s remarks were thus taken by many ordinary Unionists as an implicit attack on their relief over the outcome. Meanwhile, Ross’s campaign never really took off. One of his main supporters, David Brewster – a solicitor from Limavady, Co. Londonderry and the constituency party secretary – had his practice to run. He found that many who would have backed his local MP were now opting for Trimble.12 Martin Smyth’s campaign was dogged by a lack of organisation, which made few in-roads beyond his South Belfast constituency association and some Belfast Orangemen. Smyth concedes that many of his brethren in the Loyal Orders felt that he had stood aside from the events at Drumcree, though in fact he was attending to his duties at Westminster. Maginnis made a game effort, but his perceived liberalism counted against him in the circumstances.
Lucy meanwhile was busy putting the finishing touches to the Trimble campaign. He drafted Trimble’s News Letter article which appeared on the day of the poll, Friday 8 September 1995. Significantly, Trimble approvingly quoted the definition of the consent principle offered by the leader of the Opposition, Tony Blair, ‘as meaning that the people of Northern Ireland could choose between an all-Irish state and the Union’ rather than any of the Conservative Government’s glosses. Moreover, he counselled that ‘a purely negative, unimaginative unionism that simply turned a “hard face” on the outside world is vulnerable to an appeal over its head to the wider society’. But despite such efforts, Trimble remembers that when he arrived at the Ulster Hall on the night of 8 September, he was in a very nervous state – whereas Daphne was quite calm (with customary candour, she says that she merely concealed her own worries).13 The packed Ulster Hall had been the scene of many of the great events in Unionist history: there, in 1886, Lord Randolph Churchill launched his campaign to save Ulster from Home Rule.14 But Trimble’s nerves were misplaced. The candidates spoke in alphabetical order, with Ken Maginnis first: the ex-UDR Major did his ‘soldier and statesman’ routine. Smyth’s address was full of Biblical allusions but the rest of it was every bit as disorganised as his campaign. Ross’s was the best delivered of the five, but in Lucy’s words was ‘a brilliant speech for leadership circa 1930’. Taylor, though, was the greatest disappointment to his supporters. His address was delivered off-the-cuff, and in the words of Denis Rogan, the then party vice chairman, was ‘the most arrogant speech of his life – and that’s saying something’;15 Steven King claims that he in fact had ‘a fit of nerves’ on the night.16 Taylor retrospectively concedes that he was not that keen to assume the leadership.17 Trimble, who was the last speaker, read his speech like a lecture, but Lucy remembers that the audience nonetheless listened.18 As Trimble recalls, ‘mine was the only political speech whereas the others were saying what great chaps they were. But I also said I would go anywhere and speak to anyone. I was signalling that I would go to Dublin and talk to Sinn Fein, though that was not stated. It was in nobody’s mind at the time, except John Dobson, who was smiling.’19
After the first round of balloting, Trimble’s appointed scrutineer, Mark Neale of Portadown, told him of the result:
Smyth – 60 (7%)
Ross – 116 (14%)
Maginnis – 117 (15%)
Taylor – 226 (28%)
Trimble – 287 (36%)
‘Oh, that’s not what If … ng wanted to happen,’ declared Trimble. ‘Well, what do I do now?’ asked the Upper Bann MP. ‘Tell your wife and start writing an acceptance speech,’ replied Neale. Trimble duly proceeded to do so – but not before he had pulled his new ‘Seige [sic] of Drumcree’ medal out of his pocket. As Neale recalls, even at this moment of maximum drama, Trimble did this less out of loyalist pride than out of a desire to point out the spelling error.20 When this result was read out in the hall, Jim Wilson, the party chief executive, immediately saw the mounting astonishment on the faces of the MPs. ‘This was the UUC saying “let’s jump a generation”.’21 In the heat of battle, Trimble also thought back to the Upper Bann selection of 1990, when the first-round winner, Samuel Gardiner, had been overhauled by himself in the final ballot after hitting a ceiling. He feared that Taylor could still do the same to himself. But Trimble’s support was wide as well as deep, and in any case there was no way in which Ken Maginnis would ever throw his support to Taylor as George Savage had done for Trimble in 1990. After Smyth dropped out, the chairman, Jim Nicholson, read out the results of the second round:
Ross – 91 (11%)
Maginnis – 110 (13.5%)
Taylor – 255 (31.5%)
Trimble – 353 (44%)
